Microsoft vs Google: The Clash of Unequals?



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Code : COM0060

Year :
2006

Industry : Information Technology and IT Enabled Services

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Microsoft: The Software Giant Microsoft is world's largest software company with a revenue of over $39.8 billion in 2005. Headquartered in Redmond, USA, it has offices in almost sixty countries with over sixty thousand employees on its rolls. In 1975, Bill Gates and Paul Allen started Microsoft by developing and selling BASIC interpreters for the Altair 8800. During the 1980s, the company developed its MS-DOS operating system, which went on to dominate the market for home computer operating system...

Google: A Competitor? In January 1996, Larry Page (Page) and Sergey Brin (Brin), two Ph.D. scholars at Stanford University in Palo Alto, California started their research project on developing a search engine which could produce improved results as compared to the existing search engines. The existing search engines were very slow and not good at presenting the pages...

Microsoft vs. Google To protect its market share, Microsoft was exploring newer user segments. In order to grab more market share in operating system's market, Microsoft targeted PCs with the older hardware in May 2005. To pose a challenge to Google, Microsoft introduced a slimmed down version of Windows XP code-named "Eiger" for those Small And Medium (SMB) clients who use the old PCs with older software...

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